About The Brand

For designer and tastemaker Julia Amory, her 2017 wedding was a twofold modern love story - both in the romantic and practical sense. While her husband, Minot, was the main character, the unexpected plot twist was the genesis of Julia’s eponymous lifestyle brand. 

Julia has always had a strong sense of personal style, and opted to design her own wedding linens pattern by partnering with a manufacturer in Jaipur, India. The resulting simple blue and white floral design would be the first print to launch Julia Amory, the brand.  

While her wedding was the creative starting point, the brand has evolved and expanded in the years since. With a rapidly growing online business and newly-opened store in Palm Beach, Julia Amory is now a full-fledged lifestyle brand that celebrates classic silhouettes & colorful patterns. Julia’s personal style deeply informs the growing product assortment of silhouettes designed for everyday occasions. The collections balance a playful elegance and bohemian flair - eschewing trends for classic lines and traditional silhouettes. 

MEET THE FOUNDER, JULIA AMORY

Julia was born and raised in New York City, where she attended the Spence School and Trinity College. After spending many years in the Financial Services industry, she left to follow her true passion in design by developing the Julia Amory brand. She lives in Palm Beach with her husband Minot, their children Honor and Minot, their rescue dog, Hudson, and dachshund Gracie.